Often times simple concepts are executed poorly due to a number of factors. Street promotion is about the most brain dead form of advertising one can do. There is no special equipment needed and anyone with transportation can get a campaign going in minuets. However there are many subtle things that can greatly improve the effectiveness of your flyers. Here are 5 easy tips to help along the way!
1.) When flyering cars place the flyer on the drivers side window or side view mirror.
As annoying of a tactic as flyering cars is I’m amazed at how many people make it even more annoying for the prospect by placing the flyer underneath a cars windshield wipers. It could damage the wiper blade, and most people won’t even notice the flyer until they’ve started the car and looked ahead and then will have to get out of the car to take the flyer, or just drive off and hope it’ll fly off on the highway.
2.) Inside is usually better than outside.
If you have some 11×17 tabloids or posters consider placing them inside stores before stapling them to telephone polls. They generally stay up longer, and people walk a little slower than cars drive so they’ll have time to read your poster. Outdoor posters are not all bad just try to be strategic and place a few over a large area, not 50+ on one street.
3.) Come Prepared.
Make sure you have the proper gear to hit the streets; clear tape, a staple gun with extra staples, package tape for outdoors and a back pack or messenger bag is standard issue.
4.) Be Clean.
Take a little time to straighten up the flyer table or wall. It makes all the flyers easier to read, it gives you some time to look over everything and take out anything out of date, and most importantly the people working there will see you care about the appearance of their store and welcome your next visit.
5.) Be Nice.
Most stores that allow flyers are independently owned. They pay for the space you want to fill with an advertisement, so don’t assume an entitlement to place one there. Ask nicely, say thank you, and leave. Saying too much can get you into trouble as well.