Posted by admin in Design Talk
on Apr 12th, 2011 | Comments Off
Here’s one I did for The Good Foot Promotions. Originally I wanted to have the band names inside the mouth of the skull but after days of trying to get that idea to work I moved it over to the side.
Really happy I spent the time learning how to make those banners! I’ll probably use more of them in the near future.
Posted by admin in Email Marketing, Promo Lab
on Mar 3rd, 2011 | Comments Off
Here’s an email template I created for Steamtown Records introducing our new artist Dark Arps! For one, we’re super excited to have him on board. This guy is immensely talented!! Haling from Vancouver, Dark Arps is a Live PA electronica performer and musician. Wesley, the founder of Steamtown Records, first met Dark Arps while sharing a headlining slot with the artist at the Sequential Circus music festival last year.
This email was his first introduction to our fan based newsletter. To build a little buzz we decided to offer a free download of his latest track “Step Sequence...
Posted by admin in Design Talk
on Feb 24th, 2011 | Comments Off
This is the second design I’ve done for Ally of Good Foot Promotions and she is such a joy to work with!!
The requirements were to make something that had a country/americana vibe to it. For some inspiration I checked out the band webpages and fell in love with the designs Little Country Giants used. Their designs had everything you’d expect form an americana outfit, yet they were modern and edgy. So what I was going for here was country, yes, but not cheesy or hillbilly. These are modern bands and I wanted the design element to reflect...
Posted by admin in Design Talk
on Feb 19th, 2011 | Comments Off
This design was a lot of fun! I took a rough sketch, created by Wesley Dysart himself, and reinterpreted the concept. Speaking with Wesley about the meaning of Bside Myself, I learned that it was not only a play on words, the B-Side of a single vs. the word “beside,” but also had was a reference to an outer body experience.
I thought the original rowing man head had an iconic look, so I traced it in Illustrator and applied lighting effects in Photoshop. The background shapes were also created in Illustrator and processed further in Photoshop. I’m really pleased with the result and...
Posted by admin in Promo Lab
on Feb 20th, 2009 | Comments Off
Often times simple concepts are executed poorly due to a number of factors. Street promotion is about the most brain dead form of advertising one can do. There is no special equipment needed and anyone with transportation can get a campaign going in minuets. However there are many subtle things that can greatly improve the effectiveness of your flyers. Here are 5 easy tips to help along the way!
1.) When flyering cars place the flyer on the drivers side window or side view mirror.
As annoying of a tactic as flyering cars is I’m amazed at how many people make it even more annoying for the prospect...