I worked closely with Good Foot Promotions to put together this action packed show! And guess what?! IT WORKED! The Feb-Funk-a-Thon was a great success! JazzChronic and Deep Fried Five were especially on point with their internet promotions. It’s so refreshing to work with bands that actually promote and are hip to social media. They’re even on SoundCloud! I’d like to see more bands utilize this awesome site that is currently dominated by DJ’s (like me) and electronic music producers. Ally, of Good Foot Promotions, is the bomb. I designed the flyer and she ruled the streets...

There is an unnecessary mysticism surrounding word of mouth marketing and too often business owners fail to see that only true value and real relationships are spread via word of mouth. In my opinion it’s not so much a marketing tactic as it is a product of great service and good advice combined with ethical and genuine relationships with clients. There are several ways to add a bit of kindling to the word of mouth fire. Still, you must remove all spam tactics from your mind. There will be no pointless plugging of your services. Offer something real and be a friend. Word of mouth can only be a...

This is a continuation of my previous article regarding solicitors, what their role is and the general perception of solicitors. Here I’m expanding on how solicitation can be done effectively and ethically. EFFECTIVELY: One of the unique things about hand to hand promotion is the element of surprise. Whether your soliciting door to door, or outside a club most people don’t necessarily expect you to be there. This is both a benefit of flyer distribution and one of the greatest challenges. As stated in the previous article getting information to people at the exact moment they are looking for...