New Artist Introduction Email

Here’s an email template I created for Steamtown Records introducing our new artist Dark Arps! For one, we’re super excited to have him on board. This guy is immensely talented!! Haling from Vancouver, Dark Arps is a Live PA electronica performer and musician. Wesley, the founder of Steamtown Records, first met Dark Arps while sharing a headlining slot with the artist at the Sequential Circus music festival last year.

This email was his first introduction to our fan based newsletter. To build a little buzz we decided to offer a free download of his latest track “Step Sequence Survivor.” The results were pretty good. I picked up two or three blogger mentions, and we had about 300 plays on SoundCloud after 3 days of promoting the track. One disappointment, however, was the somewhat lower reaction to Dark Arps live set mentioned in this email. I think it was simply over looked, which is a shame because a lot of fans and or blogs would prefer a longer mix. But giving both links equal billing in the email looked cluttered to me, so I went with the layout below.

Sorry for the formatting issues! The email DID NOT have the space between the header and body. I’m working out some MailChimp to WordPress issues To see the email as it was sent please click here.

Email not displaying correctly? View it in your browser.           click image to enlarge Follow Dark Arps Here: Dark Arps Bio and Info Dark Arps on SoundCloud Dark Arps on Facebook   Steamtown welcomes Live PA artist and producer Dark Arps! A new hobo has stumbled into the Steamtown camp, and he came bearing gifts!   A FREE Download!! Dark Arps – Step Sequence Survivor   Preview or Download from SoundCoud Official video of Dark Arps performing this track LIVE!   “Step Sequence Survivor” combines the worlds of dubstep and progressive house. Download the MP3, turn it up and share! Also, check out this Dark Arps LIVE set performed at Box Studios in Vancouver BC, December 18, 2010. We look forward to bringing you more from this well seasoned and immensely talented artist in 2011. Until then, HAPPY HOLIDAYS!   About Steamtown: Steamtown Records is a US based electronica & dance music record label. Formed in the spirit of a traveler, each Steamtown release is a small home for musical wanderers who ride the rails of sound, searching out others who share a love of club music and inspired electronica.  Follow us on twitter and facebook Thanks being a part of the Steamtown Records newsletter! Unsubscribe djnotech@gmail.com from this list. Our mailing address is: Steamtown Records 6365 Marietta St Atlanta, GA 30306 Add us to your address book Copyright (C) 2011 Steamtown Records All rights reserved.   Forward this email to a friend Update your profile