Here’s an email template I created for Steamtown Records introducing our new artist Dark Arps! For one, we’re super excited to have him on board. This guy is immensely talented!! Haling from Vancouver, Dark Arps is a Live PA electronica performer and musician. Wesley, the founder of Steamtown Records, first met Dark Arps while sharing a headlining slot with the artist at the Sequential Circus music festival last year.
This email was his first introduction to our fan based newsletter. To build a little buzz we decided to offer a free download of his latest track “Step Sequence Survivor.” The results were pretty good. I picked up two or three blogger mentions, and we had about 300 plays on SoundCloud after 3 days of promoting the track. One disappointment, however, was the somewhat lower reaction to Dark Arps live set mentioned in this email. I think it was simply over looked, which is a shame because a lot of fans and or blogs would prefer a longer mix. But giving both links equal billing in the email looked cluttered to me, so I went with the layout below.
Sorry for the formatting issues! The email DID NOT have the space between the header and body. I’m working out some MailChimp to WordPress issues
To see the email as it was sent please click here.
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