Promo Lab
Restricted access to the inner workings of my various promotional experiments. Email Marketing, Social Media Management, Street Team Management, Blogger Relations and Guerrilla Marketing are the main points of discussion.
New Artist Introduction Email
Here’s an email template I created for Steamtown Records introducing our new artist Dark Arps! For one, we’re super excited to have him on board. This guy is immensely talented!! Haling from Vancouver, Dark Arps is a Live PA electronica performer and musician. Wesley, the founder of Steamtown Records, first met Dark Arps while sharing a headlining slot with the artist at the Sequential Circus music festival last year. This email was his first introduction to our fan based newsletter. To build a little buzz we decided to offer a...
read moreFEB-FUNK-A-THON!
I worked closely with Good Foot Promotions to put together this action packed show! And guess what?! IT WORKED! The Feb-Funk-a-Thon was a great success! JazzChronic and Deep Fried Five were especially on point with their internet promotions. It’s so refreshing to work with bands that actually promote and are hip to social media. They’re even on SoundCloud! I’d like to see more bands utilize this awesome site that is currently dominated by DJ’s (like me) and electronic music producers. Ally, of Good Foot Promotions, is...
read more5 Tips for Street Promotion
Often times simple concepts are executed poorly due to a number of factors. Street promotion is about the most brain dead form of advertising one can do. There is no special equipment needed and anyone with transportation can get a campaign going in minuets. However there are many subtle things that can greatly improve the effectiveness of your flyers. Here are 5 easy tips to help along the way! 1.) When flyering cars place the flyer on the drivers side window or side view mirror. As annoying of a tactic as flyering cars is I’m amazed at...
read moreWord of Mouth – A Product or a Method
There is an unnecessary mysticism surrounding word of mouth marketing and too often business owners fail to see that only true value and real relationships are spread via word of mouth. In my opinion it’s not so much a marketing tactic as it is a product of great service and good advice combined with ethical and genuine relationships with clients. There are several ways to add a bit of kindling to the word of mouth fire. Still, you must remove all spam tactics from your mind. There will be no pointless plugging of your services. Offer...
read moreNeed Some Directions?
Atlanta is confusing city to be lost in. Many of our streets share the same or similar names, if they have a street sign at all. The new “social media” and “web 2.0″ promotions can be just the same. So if you happen to blush when someone says they tweeted or think hardcover or softback when someone mentions facebook give us a call. Not only will we help you understand it, we’ll show you how these tools can help generate sales and new clients.
read moreWhy Do Solicitors Have Such a Bad Rep? Part II
This is a continuation of my previous article regarding solicitors, what their role is and the general perception of solicitors. Here I’m expanding on how solicitation can be done effectively and ethically. EFFECTIVELY: One of the unique things about hand to hand promotion is the element of surprise. Whether your soliciting door to door, or outside a club most people don’t necessarily expect you to be there. This is both a benefit of flyer distribution and one of the greatest challenges. As stated in the previous article getting...
read moreWhy Do Solicitors Have Such a Bad Rep?
Why is it that nearly every business has a sign to warn off solicitors? And since when has solicitation really been the problem it’s made out to be with the ba-gillion signs warning against it? There is a culture that believes the only acceptable means of promoting a noun is buying an ad someplace. I think it comes down to peoples perception of solicitors. Solicitors are known as people who knock on your door at eight pm trying to pitch the latest print newspaper to you. Or they’re the assholes that threw a bag of rocks at your...
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