There is an unnecessary mysticism surrounding word of mouth marketing and too often business owners fail to see that only true value and real relationships are spread via word of mouth. In my opinion it’s not so much a marketing tactic as it is a product of great service and good advice combined with ethical and genuine relationships with clients. There are several ways to add a bit of kindling to the word of mouth fire. Still, you must remove all spam tactics from your mind. There will be no pointless plugging of your services. Offer something real and be a friend. Word of mouth can only be a...

Why is it that nearly every business has a sign to warn off solicitors? And since when has solicitation really been the problem it’s made out to be with the ba-gillion signs warning against it? There is a culture that believes the only acceptable means of promoting a noun is buying an ad someplace. I think it comes down to peoples perception of solicitors. Solicitors are known as people who knock on your door at eight pm trying to pitch the latest print newspaper to you. Or they’re the assholes that threw a bag of rocks at your door with a coupon inside. Here’s the...