Word of Mouth – A Product or a Method

There is an unnecessary mysticism surrounding word of mouth marketing and too often business owners fail to see that only true value and real relationships are spread via word of mouth. In my opinion it’s not so much a marketing tactic as it is a product of great service and good advice combined with ethical and genuine relationships with clients. There are several ways to add a bit of kindling to the word of mouth fire. Still, you must remove all spam tactics from your mind. There will be no pointless plugging of your services. Offer something real and be a friend. Word of mouth can only be a...